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	<title>John Stanley Retail Guru ResourceSite</title>
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	<link>http://www.retailcommunity.biz</link>
	<description>An exclusive site for retailers to learn ideas on practical retail concepts.</description>
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		<title>Face up to it and get Social</title>
		<link>http://www.retailcommunity.biz/2010/03/face-up-to-it-and-get-social/</link>
		<comments>http://www.retailcommunity.biz/2010/03/face-up-to-it-and-get-social/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 02:21:05 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4507</guid>
		<description><![CDATA[Every retailer needs to advertise and market their business to ensure customers know they exist. Life used to be easy. All you had to do was to place an advertisement in the Yellow Pages and in the local newspaper and customers would flock to your door, well it may not have been that straight forward, [...]]]></description>
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		<title>Who wants to be an Entrepreneur&#8230; Is it You?</title>
		<link>http://www.retailcommunity.biz/2010/03/who-wants-to-be-an-entrepreneur-is-it-you/</link>
		<comments>http://www.retailcommunity.biz/2010/03/who-wants-to-be-an-entrepreneur-is-it-you/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 02:18:03 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Management, Accounts & Benchmarking]]></category>
		<category><![CDATA[Entrepreneur]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4504</guid>
		<description><![CDATA[In my last article I discussed what some of the top traits of an entrepreneur were. This was based on my own award of Entrepreneur of the Year for W.A. in 2009 in the Small Business Champions Awards.
The challenge to you, is do you want to be an entrepreneur and if you do, what do [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tweet, Tweet and Grow</title>
		<link>http://www.retailcommunity.biz/2010/03/tweet-tweet-and-grow/</link>
		<comments>http://www.retailcommunity.biz/2010/03/tweet-tweet-and-grow/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 02:23:23 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4509</guid>
		<description><![CDATA[The fastest growth ever seen in communications is the development of social media communications. If five years ago I’d mentioned MySpace, facebook or YouTube I would have had queried looks from every reader of this article. Today, they are mainstream communication tools in the community. Communication is changing rapidly and as businesses we need to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Have You Got What It Takes? &#8211; First Line Management</title>
		<link>http://www.retailcommunity.biz/2010/02/have-you-got-what-it-takes-first-line-management/</link>
		<comments>http://www.retailcommunity.biz/2010/02/have-you-got-what-it-takes-first-line-management/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 01:24:39 +0000</pubDate>
		<dc:creator>DavidTurner</dc:creator>
				<category><![CDATA[Business Security]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4497</guid>
		<description><![CDATA[I think that the most important key figure is the first line manager. The first line manager &#8211; the level of management between the non-management workforce and the rest of management (Cole.K 2005).
The importance of the first line manager is that he / she is the face of the organisation to all employees, subordinates, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Consumer has decided how you will communicate with them … It’s not your decision anymore</title>
		<link>http://www.retailcommunity.biz/2010/02/the-consumer-has-decided-how-you-will-communicate-with-them-%e2%80%a6-it%e2%80%99s-not-you-decision-anymore/</link>
		<comments>http://www.retailcommunity.biz/2010/02/the-consumer-has-decided-how-you-will-communicate-with-them-%e2%80%a6-it%e2%80%99s-not-you-decision-anymore/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 05:29:54 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=4470</guid>
		<description><![CDATA[A recent report, published in January edition of Garden Trade News stated: 8% of consumers hate having to communicate with a business using the business preferred communication systems rather than their preferred communications system (YouGov / RightNow research ).
This indicates how rapidly the world is changing and how quickly garden centers need to change. Can [...]]]></description>
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		<title>The Best Do Not Provide Customer Service !</title>
		<link>http://www.retailcommunity.biz/2010/02/the-best-do-not-provide-customer-service-2/</link>
		<comments>http://www.retailcommunity.biz/2010/02/the-best-do-not-provide-customer-service-2/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 05:25:55 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Selling & Service]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=4466</guid>
		<description><![CDATA[I was recently invited to be on a conference panel with those considered to be the best of the best in retailing.  The aim of the panel was to advise an  audience of retailers what they needed to do to become the best of the best themselves.
The first panel member mentioned that the key to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3000 Marketing Exposures and 2 are retained in the Customers Mind</title>
		<link>http://www.retailcommunity.biz/2010/02/3000-marketing-exposures-and-2-are-retained-in-the-customers-mind/</link>
		<comments>http://www.retailcommunity.biz/2010/02/3000-marketing-exposures-and-2-are-retained-in-the-customers-mind/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 05:24:40 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=4464</guid>
		<description><![CDATA[In October 2009, Bill Bown of Terra in Canada and I concluded a road-show of workshops on branding across Australia.
This half day workshop was thought provoking and at times controversial with the aim to get delegates thinking.
Bill, as Marketing Manager at Terra, has been focused on rebranding the business over the last few months.  Why? [...]]]></description>
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		<title>DIY&#8230;The Consumer will need training</title>
		<link>http://www.retailcommunity.biz/2010/02/diy-the-consumer-will-need-training/</link>
		<comments>http://www.retailcommunity.biz/2010/02/diy-the-consumer-will-need-training/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 05:22:05 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Selling & Service]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=4459</guid>
		<description><![CDATA[The evolution of retailing saw the emergence of the DIY &#8230;Do It Yourself market that flourished in the eighties and nineties, as the new century arrived consumers changed  and the D.I.M&#8230;.Do It For Me market evolved. This saw an increase in the retail service industries, such as garden maintenance services, dog washing services and home [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Staff Security Awareness</title>
		<link>http://www.retailcommunity.biz/2010/02/staff-security-awareness/</link>
		<comments>http://www.retailcommunity.biz/2010/02/staff-security-awareness/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 01:21:41 +0000</pubDate>
		<dc:creator>DavidTurner</dc:creator>
				<category><![CDATA[Business Security]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4495</guid>
		<description><![CDATA[‘Security Awareness Training for Staff’
Saving YOUR Insurance and Liability
Consider having an impartial security consultancy service that raises security awareness for your staff.
Would you like your staff to be more security aware?
Would you feel more at ease if your staff were more cautious about their work habits &#8211; for example, personal safety, internal and external building [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing the Circle of Life</title>
		<link>http://www.retailcommunity.biz/2010/02/marketing-the-circle-of-life/</link>
		<comments>http://www.retailcommunity.biz/2010/02/marketing-the-circle-of-life/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 05:17:43 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=4453</guid>
		<description><![CDATA[We have just experienced the much anticipated Copenhagen Conference on climate change. 2010 will be a year when the climate will be on everyone’s mind. This is an issue where everybody can play their part and get involved. It is a huge opportunity for growers and retailers as long as we are seen as genuine [...]]]></description>
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		<slash:comments>0</slash:comments>
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